Personalised Monopoly
For Christmas 2021, Monopoly teamed up with Noonah to offer families the opportunity to create personalised versions of the iconic game, exclusively at Selfridges’ London flagship store on Oxford Street.
Monopoly is the world’s most popular family board game, licensed in over 103 countries and printed in more than 37 languages. Now with custom family editions, thanks to ‘Monopoly by You’ x Noonah’s Live Event Printing.
In a UK first, Monopoly gave families the opportunity to create their own personalised edition of the iconic board game.
“Noonah’s personalisation technology gave our classic products a personalised touch that our customers will keep forever.”
You might think Monopoly is all about property, but at our Selfridges Christmas activation… it was all about personalisation.
Located on the fourth floor, customers simply scanned a QR code to access a fully customised web app, where they could enter their details and design their own game.
Within minutes, the customer’s family name was printed directly onto the board using Noonah’s live event printing technology, and their chosen tokens carefully placed inside the box. Noonah’s friendly staff were on hand at every step, helping customers with their designs and inviting them to watch as our bespoke printing technology brought their personalised Monopoly creations to life.
‘Monopoly By You’ was a hit with the press, even featuring on This Morning’s ‘Ultimate Christmas Gifts’ segment with Philip and Holly, which attracted an impressive one million views.
The positive coverage continued across print and online media, appearing in The Sun Online’s “32 Best Christmas Gifts for Him in 2021,” the Evening Standard’s “Best Christmas Board Games of 2021,” Marie Claire’s Hot List, Hello Online, and Female First, which published a dedicated article titled “Monopoly Offering Fans the Chance to Personalise the Iconic Game.”
At a time when the high street was still recovering from COVID-19 lockdowns, this experiential retail technology combined nostalgia with product personalisation, reminding customers of the value and excitement of in-store shopping.
Beautifully designed installations and cutting-edge retail tech created a paradise for kids and renewed the connection between parents, families, and the Monopoly brand.
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The U.K’s first personalised Monopoly set launches at Selfridges London. Monday, Nov. 15, 2021. Photographer: Jason Alden Photographer: Jason Alden www.jasonalden.com 0781 063 1642
The U.K’s first personalised Monopoly set launches at Selfridges London. Monday, Nov. 15, 2021. Photographer: Jason Alden Photographer: Jason Alden www.jasonalden.com 0781 063 1642
