Photo Booths for Product Launches | Jo Malone
Jo Malone brought their newest summer scent, Raspberry Ripple, to life with an immersive two-stop activation.
Taking place on London’s South Bank and at Edinburgh’s St. James Quarter, the pop-up experiences featured a mix of scent sampling, interactive moments, and an Integrated Photo Booth to leave a lasting impression on visitors.
Photo Experience Embedded into Jo Malone’s Immersive Pop-Up Store
The Brief
Jo Malone wanted to attract new and existing customers to try their new fragrance in a way that aligned with the brand’s sophisticated image and playful summer campaign.
The activation needed to complement Jo Malone’s product discovery and sampling strategy with a shareable photo booth experience that encouraged footfall and aligned with the campaign’s fun, premium aesthetic.
Our Approach
We supplied and installed a fully integrated photo booth built into Jo Malone’s custom-designed activation stand.
Everything – from the user interface to the custom branded photo backgrounds – was tailored to reflect the Raspberry Ripple campaign.
The booth gave visitors a reason to engage beyond sampling, encouraging guests to step inside, interact with the brand, and take home a high quality branded print out of them and their loved ones.
Inside the Experience
Guests queued while enjoying complimentary samples of the new fragrance.
Once inside the photo booth, they selected one of six custom-designed, summer-themed Jo Malone backgrounds via a touchscreen interface. After positioning themselves and capturing their image, the real-world background was automatically removed, and replaced with their chosen Jo Malone-branded design, complete with the logo.
Guests could retake their image if needed, and once satisfied, they could scan a QR code to download it instantly and print a high-quality 6×4 version to take home. The system also supported multiple prints for group shots and allowed repeat visits to the booth for those who wanted to try different backgrounds.
After their photo moment, guests explored the Jo Malone ‘discovery hut’ and were treated to a free ice cream as part of the summer experience.
Results
The activation attracted strong footfall at both locations and created a steady buzz throughout the campaign.
The Integrated Photo Booth became a popular focal point, offering a fun and shareable moment that extended the experience beyond the stand.
Visits from influencers and celebrities, including Mary Berry, further amplified its impact across social media – reinforcing the Raspberry Ripple scent in the minds of attendees and their wider networks.
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