Glamdroid® for Conferences | Spotify
To strengthen its presence at VidCon, the leading event for digital creators and platform innovators, Spotify partnered with Noonah to deliver a high-impact, tech-led activation.
With over 365 million monthly users, Spotify aimed to stand out at the event by offering a hands-on experience that would engage attendees and encourage social sharing.
We delivered a custom activation at the conference using Glamdroid® – our robotic camera solution designed to create instantly shareable, slow-motion video content.
Inject some fun into your conference activation with Glamdroid®
The Brief
Spotify’s objective was to connect with VidCon’s attendees by offering a branded, in-person experience that would spark social media activity and reinforce Spotify’s role in the digital creator economy.
The activation needed to attract attention on a busy show floor, offer a fast and fun user journey, and align visually with the Spotify brand.
It also had to integrate Spotify’s core product – music streaming – into the overall experience.
Our Approach
We deployed Glamdroid®, Noonah’s proprietary robotic camera arm for conferences, to power an interactive content station at Spotify’s VidCon stand.
The Glamdroid® system, which combines high-speed and slow-motion robotic video capture, was configured specifically for the event. It featured a neon-lit tunnel and a touch screen station where guests selected their favourite song or playlist.
After choosing their song, the music played and the neon-lit tunnel sprung into action with light effects synced to the beat. Glamdroid® then captured a smooth, choreographed slow-motion video of each guest dancing to their playlist.
Each video was automatically edited with a custom Spotify branded end-screen and made instantly available for social sharing.
This use of a glambot camera for conferences married the physical event with Spotify’s digital platform, ensuring the activation was on-brand, and driving both in-person engagement and online reach.
The Results: 1653 visitors, 1000+ shares, 2598 songs streamed, ~400,000 social media impressions.
The Glamdroid® experience was a success on every front.
It attracted 1,653 visitors over the course of the event, with more than 1,000 videos shared across social platforms. The integration of Spotify streaming generated 2,598 songs played, directly linking the activation to product usage.
The activation achieved an estimated social reach of over 400,000 impressions, demonstrating the how effective a glambot activation for conferences can be at driving footfall and amplifying brand visibility.
Attendees actively engaged with the technology, while Spotify benefited from content that continued to circulate online after the event ended.
This project demonstrated how Glamdroid® for conferences can drive large-scale engagement, create branded user-generated content, and deliver measurable results in real time.
Planning a Conference Activation?
Get in touch to find out how Glamdroid® can help you attract attention, generate content, and connect with your audience at your next conference or brand event.
