Product Personalisation for Pop-up Events | Starbucks
To help Starbucks mark the arrival of their summer drinks campaign, we brought MerchLab to their flagship Piccadilly store – giving guests the chance to design and take home their very own personalised Starbucks cup.
This pop-up activation added an interactive layer to the brand’s seasonal offering, encouraging positive brand relationships through the medium of personalised event merchandise.
We helped Starbucks put the ‘extra’ in Summer with their Piccadilly Popup
The Brief
- Celebrate the summer drinks launch with an interactive in-store activation
- Encourage dwell time and positive brand interactions
- Give customers a branded keepsake they’d want to use and share
- Ensure quick turnaround and seamless user flow for high-volume footfall
Our Approach
We deployed our MerchLab live event printing setup with multiple touchscreen design stations to deliver fast, frictionless customisation. Guests were invited to personalise a Starbucks-branded cup using a simple, intuitive interface that aligned with the summer campaign’s look and feel.
Users could:
- Add custom text
- Drag, drop, and resize branded summer-themed icons and stickers
- Design their layout using a pinch-and-place UX on touchscreen
Once their design was complete, it was instantly printed onto a Starbucks cup using durable vinyl transfer technology.
Live Event Printing That Keeps Queues Moving
To ensure a smooth experience, our setup was optimised for efficiency. Each customisation took only a few minutes from screen to cup, allowing for a high guest throughput without compromising quality.
As a result, we delivered a steady flow of happy customers each leaving with a one-of-a-kind souvenir from the Starbucks summer pop-up.
Why Use Personalised Merchandise at Pop-Ups?
Live printing activations:
- Add a tactile, engaging element to retail experiences
- Give guests a sense of creative ownership
- Reinforce campaign themes in a physical, takeaway format
- Encourage repeat use and ongoing brand exposure
Whether it’s a tote, T-shirt, badge or drinks cup – our MerchLab transforms everyday items into personalised marketing tools.
Interested in adding live customisation to your next retail activation or event?
Chat to our team about how we can bring MerchLab to your brand.
