Product Personalisation for Pop-up Events | Starbucks
We joined Starbucks at their flagship store in Piccadilly to add a personal touch to their Summer Popup! With our live event printing tech, visitors got to customise their own Starbucks cups with cool designs, name tagging, and summer vibes, leaving with a one-of-a-kind keepsake to remember the event.
Using a custom-branded app deployed on four touch screens, guests were able to design unique cups by adding their names and favourite summer themes. Our setup instantly printed each creation, transforming every cup into a personalised piece that celebrated Starbucks’ new seasonal flavors.
We helped Starbucks put the ‘extra’ in Summer with their Piccadilly Popup
Boosting Customer Engagement with Noonah’s Technology
Our interactive technology transformed the Starbucks Piccadilly Popup into an engaging, hands-on experience. Designed with efficiency in mind, our MerchLab setup encouraged guests to unleash their creativity while ensuring minimal wait times, making for a seamless and enjoyable visit.
The live event printing processes used for this experience was vinyl printing, which allowed us to transfer their vibrant designs directly onto the cups. This method ensured high-quality, durable graphics and enabled guests to recieve their cups within minutes!
By offering personalised cups, we helped turn this popup event into a creative, immersive experience that resonated with guests and strengthened their relationship with the Starbucks brand.
