Interactive Photo Booth Experience for Festivals | Unite Students

Festivals are high-energy environments where brands must work harder to earn attention. An interactive photo booth:

• Creates organic, authentic engagement
• Gives guests a fun and unexpected reason to interact with your brand
• Generates branded UGC that travels far beyond the event
• Helps your activation stand out in a crowded festival setting

For student campaigns or youth-focused brands, experiences like the Spit Booth offer a perfect mix of fun, chaos, and social sharing potential.

Unite Students’ wider Unillama campaign – developed in collaboration with Rockstar Energy — was built around a fictional, festival-obsessed llama with a mischievous streak. Our role was to create an experience that extended that story into the real world and delivered a festival moment attendees wouldn’t forget.

Unite Students needed a bold, attention-grabbing activation to:

• Engage student audiences at Parklife Festival
• Tie into their playful, Unillama campaign
• Generate social-ready content to amplify brand visibility

The experience had to be light-hearted, high energy, and instantly shareable.

To bring the campaign to life, we created a fully branded “Spit Booth” – an interactive photo booth that surprised guests with a splash of fun (literally). The booth was designed to be immersive and on-brand, combining physical humour with instant digital content.

The photo booth outputs consisted of a three image GIF sequence showing:

1. A clean, posed photo of the guest group
2. The exact moment the “llama spit” (a burst of water) hit
3. Their immediate reaction

This sequence was automatically captured and stitched into a looping GIF, making the most of the unexpected moment to create something fun, unique, and undeniably shareable.

The booth was themed around Unite Students’ llama mascot and featured a splash mechanism that was precisely timed to activate during the second photo. This added a sense of theatricality and made every GIF a little different – depending on each guest’s reaction.

To ensure easy sharing, we installed our Share Station+, which allowed festival-goers to instantly view and distribute their GIFs via email, text, or direct upload to social media.

Branded overlays ensured that Unite Students remained visible no matter how or where the content was shared.

The Spit Booth was a standout success at the festival – delivering hundreds of fun festival moments and putting Unite Students at the centre of the conversation. The high visibility of the booth and the trail of GIFs left across social feeds contributed to an activation that was fun, bold, and highly engaging.

The presence of Unite Students’ brand ambassadors added another layer of energy, helping manage crowds and guide guests through the experience with humour and enthusiasm.

This project proved just how powerful an interactive booth can be at large-scale events – especially when it taps into humour, surprise, and instant gratification.