To promote the 2022 release of Sky Original’s, The Amazing Maurice, Agency, Experience 12 went all out to create a fan experience at Excel London’s 2022 Comic-Con.
Based on the popular Discworld® novels, the film’s star-studded line-up, including Emilia Clarke, Gemma Arterton and David Tennant, was set to premiere in December of that year with general release in time for the competitive Christmas season.
The Comic-Con crowd proved the perfect match for the concept, having real fun with the characters and creating some hilarious outputs which were instantly mailed to their inbox, ready to share on TikTok and Instagram.
The Amazing Maurice project demonstrated what a flexible, powerful and fun platform Hero Booth is. If you have an event or activation coming up and think Hero Booth could work for you.