Bullet Time Photo Booth Experience for Product Launch | Adidas
Global sportswear brand, Adidas, set to make a bold statement for the launch of their new Ozweego and Gravity product lines.
With events planned in London, Liverpool, and Milan, the objective was to create a high-energy brand experience that would attract attention on the ground and gain traction online.
Noonah enhanced Adidas’ product launch with immersive 3D experience – Bullet Time Photo Booth
Our Approach
Adidas’ focus was on interactivity, visual impact, and content creation that aligned with the innovative nature of both product lines.
To help achieve this, Adidas partnered with Noonah to deliver a custom photo booth experience for the product launch.
Our proposal centred around Bullet Time technology, a dynamic capture method using nine synchronised cameras to capture a single moment from multiple angles. The result is a smooth, 3D-style GIF – ideal for social media sharing and brand storytelling.
Bullet Time Photo Booth for Product Launch Events
For each activation, we built a fully branded Bullet Time rig designed to match the aesthetics of the Ozweego and Gravity collections.
Attendees stepped into a visually immersive setup, captured their personalised moment, and instantly received a shareable GIF enhanced with digital effects and Adidas-branded overlays.
This turned every guest into a content creator, extending the brand’s reach far beyond the event space.
Generate Online Traffic at Product Launch Events
The activations proved highly effective.
More than 500 GIFs were created and shared across social media platforms during the campaign, generating strong engagement and online brand visibility for the Ozweego launch.
The experience was widely praised by participants, who described it as exciting, different, and fun. It successfully delivered on Adidas’s goals of generating buzz, increasing visibility, and connecting with consumers through innovation.
Success at Adidas Ozweego Launch
The success of this campaign has led to an ongoing partnership, with Adidas continuing to use Noonah’s Bullet Time photo booth technology for future activations.
Our approach demonstrated the value of interactive brand experiences at product launches, combining creativity with practical results in terms of engagement, reach, and content generation.
This photo booth experience for the Adidas product launch shows how well-executed tech-led engagement can enhance a campaign’s impact and create long-term value for global brands.
