Digital Graffiti for In-store Retail Activation | Prada
We helped Prada launch a new pop-up store at The Selfridges Corner Shop in London, showcasing a special collection of men’s and women’s ready-to-wear clothing and accessories made from Re-Nylon – regenerated nylon obtained from recycled plastic.
Sustainability lay at the heart of this innovative collection, with garments uniquely designed to dynamically respond to light, heat, and water – intended to highlight the realities of climate change.
To complement Prada’s forward-thinking designs, Noonah was tasked with providing an equally innovative, interactive experience.
Interactive Digital Graffiti Wall for Prada Reactive pop-up store in Selfridges.
By leveraging technology to enhance the customer experience, we left a memorable mark on the fashion landscape.
Our solution was Digital Graffiti, a technology enabling visitors to express their creativity digitally – capturing the vibrant energy of traditional graffiti without the mess.
Users could simulate spray painting on a digital canvas, creating personalised artwork that seamlessly matched Prada’s visionary approach.
Noonah’s Screen Graffiti activation not only enhanced the Prada Reactive pop-up experience but also increased footfall and engagement. In an era dominated by online shopping, offering customers a unique in-store experience is invaluable. By fostering creativity and interaction, the activation strengthened the bond between consumers and the brand, leaving a lasting impression.
As we continue to push the boundaries of experiential marketing, we look forward to partnering with visionary brands like Prada to create immersive experiences that engage audiences worldwide.
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