Spotify @ VidCon
Spotify, boasting a colossal user base of over 365 million monthly active users, aimed to stand out at VidCon and offer attendees an unparalleled experience.
The challenge was clear – create an experiential solution that not only engaged guests but also encouraged them to share their unforgettable Spotify VidCon moments across social media platforms. VidCon is the ultimate convention of digital creators, platform innovators, and fans; Spotify needed an experiential technology solution that matched the innovative nature of the event. Armed with Noonah’s latest glambot camera, Glamdroid®, we set out to excite and engage VidCon attendees in a unique and immersive way.
Sync fan’s favourite Spotify beats with Glamdroid® for unforgettable moments.
Glamdroid® captures stunning viral-ready videos for VidCon fan’s to share on social media.
Noonah’s answer to Spotify’s challenge was the innovative use of Glamdroid®, a robotic camera arm that takes high-speed robotics and super slow-motion video to the next level. Built on the market’s leading robotic platform, Glamdroid® is the epitome of versatility, featuring super-fast and super-smooth movements that can be programmed to capture sequences unique to any event.
At the heart of the solution was the integration of Glamdroid® with a neon light tunnel, creating an immersive and visually stunning experience for Spotify’s VidCon guests. Attendees could select their favourite music and playlist, and as the lights synchronised with the beat, Glamdroid® recorded their every move in super slow-motion. The result? A mesmerising visual representation of the attendees dancing and enjoying the music, all captured flawlessly by Glamdroid®.
Results: 1653 visitors, 1000+ shares, 2598 songs streamed, ~400,000 social reach.
The impact of Noonah’s collaboration with Spotify was nothing short of spectacular; 1653 visitors, 1000+ shares, 2598 songs streamed, ~400,000 social reach. The Glamdroid® experience drew in a remarkable number of 1653 visitors, showcasing the undeniable appeal of the innovative technology.
Attendees were intrigued by the Glamdroid® experience and eager to share their moments on social media. The event witnessed over 1000 shares, demonstrating the powerful social engagement generated by Noonah’s solution. The integration of Spotify’s music streaming into the Glamdroid® experience resulted in a significant 2598 songs streamed, creating a seamless connection between the brand and the attendees. The ripple effect of the Glamdroid® experience was felt far and wide, with an impressive social reach of approximately 400,000. Noonah successfully amplified Spotify’s presence at VidCon, creating a buzz that extended well beyond the event itself.
Noonah’s Glamdroid® not only met but exceeded Spotify’s expectations, providing VidCon attendees with an immersive, memorable, and shareable experience. By seamlessly blending cutting-edge technology with creative engagement strategies, Noonah demonstrated the immense potential of experiential solutions in building brand awareness and fostering genuine connections with consumers. The Glamdroid® success story at VidCon shows Noonah’s commitment to pushing the boundaries of experiential technology and creating moments that resonate long after the event.
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