Personalised Monopoly
With hundreds of different editions existing, but in a UK first, Monopoly offers families the chance to create a personalised version of the iconic game at Christmas.
Monopoly is one of the most popular family board games, licensed locally in more than 103 countries and printed in over 37 languages. And now it’s added a personalised edition for Christmas exclusively in-store and online at London’s Selfridges.
In a UK first, Monopoly offers families the chance to create a personalised version of the iconic game.
“Noonah’s personalisation technology gave our products more meaning and a personalised touch to our classics that consumers will keep forever.”
Think Monopoly is all about property? Think again. It’s now all about property AND personalisation thanks to the genius new Monopoly personalisation station using Noonah’s state-of-the-art product personalisation technology.
Located on the fourth floor, customers scan the QR code that takes them to a customised web app, developed by our in-house dev, to enter their details. Within minutes the customer’s family name is printed on the board using Noonah’s live printing technology, and their chosen tokens are added to their box. Noonah’s friendly staff supports customers at every step of the process, helping them design their boards on the app and inviting them to watch as our bespoke printing tech brings their creations to life.
Working with Hasbro, our tech allowed customers to add their family name to the board and pick bespoke tokens that best represent each family member for a magical high-energy game at Christmas. “Noonah’s personalisation technology gave our products more meaning and a personalised touch to our classics that consumers will keep forever.” – Rebecca Holbrook, Associate Brand Manager at Hasbro
Monopoly By You was a hit with the press, featuring on This Morning’s ‘Ultimate Christmas Gifts’ with Philip and Holly and receiving an incredible one million views. Results were just as good in the papers featuring in The Sun Online: ’32 best Christmas gifts for him in 2021′; Evening Standard: ‘Best Christmas board games of 2021’, Marie Claire’s Hot List, Hello Online and in Female First, A dedicated piece titled ‘Monopoly offering fans the chance to personalise the iconic game’.
When the high street was still recovering from covid lockdowns, this genuinely immersive piece of experiential retail tech, combining nostalgia with product personalisation, reminded customers what the high street could be. Incredibly designed installations combined with the very best retail tech created a paradise for kids and renewed connections between parents and the brand.
Contact us for product personalisation technology
