THE BRIEF

Monopoly is one of the most popular family board games, having been licensed locally in more than 103 countries and printed in more than 37 languages. With hundreds of different editions existing, but in a UK first, Monopoly is offering fans the chance to create a personalised version of the iconic game this Christmas.

A personalised Monopoly board game in the Selfridges store.

The Monopoly station is located in the toy department of Selfridges, London.

THE SOLUTION

The popular property game has now added personalisation exclusively in-store at Selfridges. Located on the fourth floor, customers can scan the QR code that takes them to a web app to input their details. Within minutes customer’s family name can be printed on the board using Noonah’s live printing technology, PERSONALIZE. In addition, customers can also pick bespoke tokens that best represent their family members.

So, advance to GO and collect your personalised edition just in time for Christmas, as the installation remains in store until 19th December.

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THE BRIEF

Monopoly is one of the most popular family board games, having been licensed locally in more than 103 countries and printed in more than 37 languages. With hundreds of different editions existing, but in a UK first, Monopoly is offering fans the chance to create a personalised version of the iconic game this Christmas.

A personalised Monopoly board game in the Selfridges store.

The Monopoly station is located in the toy department of Selfridges, London.

THE SOLUTION

The popular property game has now added personalisation exclusively in-store at Selfridges. Located on the fourth floor, customers can scan the QR code that takes them to a web app to input their details. Within minutes customer’s family name can be printed on the board using Noonah’s live printing technology, PERSONALIZE. In addition, customers can also pick bespoke tokens that best represent their family members.

So, advance to GO and collect your personalised edition just in time for Christmas, as the installation remains in store until 19th December.

FEATURED IN

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