AR Selfies with Formula E Drivers
Vodafone is the official event partner of Goodwood Festival of Speed 2021, which shows a sustainable new era of motorsport alongside Porsche at the Vodafone SPEED Hub.
Together Vodafone and Porsche are creating the future of e-mobility and vehicle technology that looks after our planet and is accessible to everyone. With the high levels of technology at this event, they needed to create an brand experience that matched.
Vodafone integrates Noonah’s Hero Booth to increase their brand exposure at the Goodwood Festival of Speed.
What sets this fan experience apart is its ability to bring spectators closer to the action by allowing them to meet their favourite drivers in hologram form.
With this new wave of technology, Vodafone integrated a brand experience using Noonah technology. Enter Noonah’s Hero Booth, an innovative photo booth experience that takes fan engagement to the next level. At the heart of this experience was the opportunity for the public to “pose with the drivers” and capture a selfie with their favourite Porsche Formula E driver, all within a bespoke photo booth. These personalised photos could then be instantly emailed to the user, ready to be shared on social media with the hashtag #TogetherWeCan.
What sets this fan experience apart is its ability to bring spectators closer to the action by allowing them to meet their favourite drivers in hologram form. It’s an opportunity to connect with the stars of the motorsport world in a way that was previously unimaginable.
This installation has been at Goodwood Festival of Speed, London Formula E, Berlin ePrix so far, and continues to be the go-to event technology for Vodafone’s brand experiences.
Noonah’s Hero Booth is not just a photo booth; it’s a portal where fans can interact with their idols digitally.
Noonah’s Hero Booth has succeeded in creating an immersive and memorable experience for event attendees. It’s not just a photo booth; it’s a portal to a world where fans can interact with their idols digitally. As motorsport continues to evolve and embrace sustainability, this level of engagement is precisely what the industry needs to foster a sense of community and excitement among fans. But it’s not just about fan engagement; it’s also about brand visibility and the power of technology to enhance the overall event experience.
Noonah’s Hero Booth has proven to be a game-changer for Vodafone and Porsche at major motorsport events. It has elevated fan engagement to new heights, allowing attendees to become part of the action in a way that was previously inconceivable. As event agencies and brands seek to leave a lasting impression on their audiences, the Hero Booth offers an exciting avenue to connect with fans and make a memorable impact.
When it comes to your next event, consider the power of Noonah’s Hero Booth to create an unforgettable experience that will leave a lasting impression on your audience, just as it did at the Goodwood Festival of Speed.
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