THE BRIEF

After a long-anticipated return, the NFL London Games are back and, Sports Direct celebrated with a campaign dedicated to the games. The NFL International Series is a series of American football games during the National Football League regular seasons; they take place outside the United States.

The brief was to create an interactive experience that allowed their audience to win a prize out of a physical vault while increasing store visits and social sharing around the brand. Our Prize Vault technology was the perfect fit. It allowed users to submit their details to receive a unique email and code. Then it drives them to visit the activation in-store for a chance to open the Prize Vault.

The Prize Vault also needed to tie into the NFL games, for example, the branding and custom messaging, to make the campaign consistent and clear.

The Prize Locker unit inside the Sports Direct store, in London.

Prize Vault integrated into American-style lockers within the Sports Direct store in London

Sports Direct on Oxford Street, London

THE SOLUTION

We built a Prize Vault within American-style lockers. The lockers were covered in branded artwork, even the touch screen displayed was all custom designed. The Prize Vault included incredible prizes such as NFL tickets, NFL merchandise (jerseys, balls, etc), and much more.

So how does it work? Participants would enter the competition by scanning the QR code on the lockers to receive a code via email. The user enters the code with a chance to open the Prize Vault to claim a prize.
We also used football-style sound effects to fit the campaign such as the cheering of a crowd with an American accent voice “you are a winner”.

The winner is picked at random. The software was all designed in-house, so we knew exactly how it worked, it also meant our turnaround time was quick and any changes could be made promptly.

Prize Vault is just one of Noonah’s technologies driving footfall and engaging customers in this new era of experiential retail.
The activation was a huge success! The first winner of the NFL tickets was really happy as it was also their birthday.
The Prize Vault drove footfall, created social content, and encouraged sales.

THE BRIEF

After a long-anticipated return, the NFL London Games are back and, Sports Direct celebrated with a campaign dedicated to the games. The NFL International Series is a series of American football games during the National Football League regular seasons; they take place outside the United States.

The brief was to create an interactive experience that allowed their audience to win a prize out of a physical vault while increasing store visits and social sharing around the brand. Our Prize Vault technology was the perfect fit. It allowed users to submit their details to receive a unique email and code. Then it drives them to visit the activation in-store for a chance to open the Prize Vault.

The Prize Vault also needed to tie into the NFL games, for example, the branding and custom messaging, to make the campaign consistent and clear.

The Prize Locker unit inside the Sports Direct store, in London.

Prize Vault integrated into American-style lockers within the Sports Direct store in London

Sports Direct on Oxford Street, London

THE SOLUTION

We built a Prize Vault within American-style lockers. The lockers were covered in branded artwork, even the touch screen displayed was all custom designed. The Prize Vault included incredible prizes such as NFL tickets, NFL merchandise (jerseys, balls, etc), and much more.

So how does it work? Participants would enter the competition by scanning the QR code on the lockers to receive a code via email. The user enters the code with a chance to open the Prize Vault to claim a prize.
We also used football-style sound effects to fit the campaign such as the cheering of a crowd with an American accent voice “you are a winner”.

The winner is picked at random. The software was all designed in-house, so we knew exactly how it worked, it also meant our turnaround time was quick and any changes could be made promptly.

Prize Vault is just one of Noonah’s technologies driving footfall and engaging customers in this new era of experiential retail.
The activation was a huge success! The first winner of the NFL tickets was really happy as it was also their birthday.
The Prize Vault drove footfall, created social content, and encouraged sales.

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