When massive makeup brand Benefit released their newest brow collection, they wanted to create a huge impact.

the brief

Styling your brows can often be a daunting feat, and Benefit intended their new collection to make it simple and easy for everyone to have beautiful brows.

The theme of the event was magic – waving that (brow) wand and magic-ing up the perfect set of #benefitbrows. With bloggers from all over the globe attending Benefit’s event, they were keen to get their social reach maximised.

the solution

Keeping on theme with the beauty aspect of the event, noonah brought our full length Selfie Mirror to the event.

Allowing consumers to both see their reflection and take a pouty picture, whilst engaging with a branded interface on the mirror. It’s our very own magic mirror!

The Selfie Mirror system can be completely customised with event branding, so shoppers can digitally interact with the brand throughout the experience on the mirror, and physically interact with the brand through the branded prints.

We also supplied a red carpet, red velvet ropes and a gold frame for the mirror, giving the guests a paparazzi feel to their photo capture. We made sure they were taking their selfies in style at the #BenefitBrows event.

the results

After taking their glamourous snaps, shoppers and bloggers at the event could share their images, complete with Benefit branding. Direct from the mirror, the photos could be shared to Instagram, Twitter, Facebook and bloggers could also send the pictures as an email to themselves, saving the image for later use.

Benefit was super happy with noonah’s selfie mrror and said it “added a new dimension to the event”. As for the ROI for the event, bloggers loved the mirror, and shared the images with their friends and fans, who got the hashtag #BenefitBrows trending on twitter – amazing results!

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