Call of Duty wanted to introduce their new weapon design feature in a novel way

the brief

A successful company listens to the voice of its’ consumers andWith over 250 million copies sold, Call of Duty is one of the biggest games around. To thank their fans, they decided to create a Launch Event for COD3 that would allow users to customise their weapons and share their designs with their friends. Call of Duty’s owner Activision wanted to allow fans to experience the new design feature for COD3 in an interactive way at the E3 launch.

They asked us to provide engaging and unique tech, which would allow them to create an experience which was as close to the game functionality as possible. The brand wanted to increase their social media exposure and raise awareness of the new feature, and so asked that the content we helped consumers create encouraged sharing to social media.

the solution

noonah’s Graffiti Wall is the ultimate in a creative user experience. It was perfect for this event as it can be completely customised to the brands preference.

As Call of Duty wanted to create a completely authentic experience, all the artwork which was used on the wall was extracted directly from Call of Duty Black Ops, meaning that the designs were as authentic as possible. Guests could upload images of themselves at the event using the hashtag #BO3PAINTSHOP and these images were then uploaded to a feed within the wall, allowing consumers to add their images and their signatures to their designs.

The Digital Graffiti was housed within a completely branded wall, making the screens as seamless as possible.

Results

noonah’s Graffiti Wall is the ultimate in a creative user experience. It was perfect for this event as it can be completely customised to the brands preference.

As Call of Duty wanted to create a completely authentic experience, all the artwork which was used on the wall was extracted directly from Call of Duty Black Ops, meaning that the designs were as authentic as possible. Guests could upload images of themselves at the event using the hashtag #BO3PAINTSHOP and these images were then uploaded to a feed within the wall, allowing consumers to add their images and their signatures to their designs.

The Digital Graffiti was housed within a completely branded wall, making the screens as seamless as possible.

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