When massive makeup brand Benefit released their newest brow collection, they wanted to create a huge impact.
Monster are the official sponsors of this year’s Moto GP. They wanted to promote their partnership.
At the Barcelona GP, they wanted to create a super immersive brand experience, engaging with consumers and giving them an event they wouldn’t forget.
Monster contacted noonah and asked us to provide experiential tech that consumers would love and that would give them a branded keepsake to take away from the event.
We went all out for Monster’s brand experience at the Moto GP, bringing five different products to create a super immersive area.
Our photo mosaic encouraged guests to share their images to social with the event hashtag, getting a print of their photo to add to the mosaic wall and become part of the bigger picture – check out the finished mosaic here.
We also brought flipbooks to the event. Fans recorded a 7 second video on a fully branded sleek photo booth, our software turned it into a series of images and printed them adding branded and setting them into a flipbook for fans to take away as a memento. Check out a flipbook from the event here.
We customised our 360X, mounting it upside down on rigging. The camera circled consumers as they rode a Monster Moto GP bike, turning their experience into a fully branded 360X video. Check out an example here.
Fans were able to capture themselves in a panoramic at the event with our Globe Snap. Fans posed around the monster branded camera station, as the camera rotates to capture an immersive panoramic shot – great for capturing group shots. The photo was branded and then printed, giving fans another branded keepsake to take away. Check out a Globe Snap example here.
The Monster brand experience was a huge success, with our staff working flat out across the weekend to make sure all the fans got the chance to use the experiential tech and got a branded memento to take away.
With thousands of fans capturing and sharing branded photos and videos, this event gave Monster some great brand exposure. 85% of fans were keen to engage, interacting with the photos and videos post event.
Monster loved the brand activation and noonah have been retained to deliver more brand experiences across the Moto GP season.