New Look wanted to give everyone their turn on the catwalk and asked noonah to create the experience.

Brief

New Look, a major UK fashion brand, wanted to celebrate London Fashion Week in style with their consumers as they were one of the main sponsors of the event.

Their flagship store in Oxford Street, London was selected as the venue for their celebration with mini makeovers, free doughnuts and giveaways taking place. New Look really wanted to throw an event that their consumers would remember, and they asked noonah to provide a glamorous photo experience, letting everyone be a supermodel.

Solution

We brought the catwalk inside the store! Enter the New Look Travelator!

To give everyone the chance to strut their stuff, fashionistas walked on the New Look Travelator in front of a shimmering, sequin backdrop. Adding more glam to the photo was the wind machine below the camera, giving consumers the super sexy windswept look.

New Look wanted to provide consumers with content that they would share to social media. By capturing multiple snaps we caught consumers with movement and combined those snaps into a moving, looping GIF. The entire photo experience which we helped to provide was completely customised for the brand, giving consumers something unique.

Results

All the images and videos which were recorded in square format – making it simple to share to Instagram: New Look’s key channel.

Everyone wanted to share their stunning struts on the catwalk, with over 750 GIFs and images shared at the event.

Consumers were also given a print of their end of catwalk pose, with New Look branding overlaying the image. Consumers got to take this memento home with them, as a reminder of the awesome time they had with New Look at their London Fashion Week event.

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