For the London Fashion Week show, official sponsors Maybelline wanted to make a huge impact.
celebrating skateboard culture
The House of Vans is an amazing venue created by Vans, which celebrates skateboarding culture.
Located in the space below Waterloo Station in London, it contains an art gallery, ‘Vans Labs’ creative spaces, screening room, live music for 850 people, a premium café, numerous bars and a three-tier indoor concrete skate park.
As part of the Vans experience, Vans wanted a photo booth that would allow consumers to take away a photo of their time in the cool venue. Having worked with noonah before, Vans asked us to install our photo tech into a bespoke booth.
the photo tech
The photo tech we provided had to be totally on brand and engaging to consumers to fit in with all the other awesome aspects of the House of Vans.
Once the consumer enters the booth and captures their photo, the images are edited and the Vans branding before sharing to social.
Our tech team offer 7 day per week support to the venue – ready to change the user experience to fit in with any event which Vans are hosting.
the solution
Consumers can share their images direct from the booth, showing their friends and followers their cool experiences at House of Vans whilst also sharing the Vans branding.
The booth represents free advertising for Vans showing more people all the cool things you can do at the House of Vans and gives fans a cool memento of their time in the House with bands like Metallica, Royal Blood, and The Cribs.
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