Together with student marketing agency, Raptor, we helped Nando’s connect with their primary market, Gen Zs.
A generation focused on good mental health, the campaign encourages students to take a break, check their energy and refuel amidst the stressful exam season.
Nando’s innovative campaign not only sparked the taste buds of a new generation but also offered a fresh perspective on how to connect with a target audience. By creatively using auras, they provided students with a unique and personalised experience that transcended the ordinary. It’s a reminder that in the world of marketing, the most memorable experiences are often the most unexpected ones. Nando’s has certainly set a new standard for culinary engagement, proving that when it comes to creative brand experiences, the sky’s the limit.
If you are interested in learning more about creating an engaging student experience, contact our experiential technology experts today.