When massive makeup brand Benefit released their newest brow collection, they wanted to create a huge impact.
SSE are the official sponsors of Wembley Arena.
The Arena hosts everything from basketball to music concerts so the sponsorship is a great way for SSE to get their brand in the public eye.
Recently, they decided to redesign two alcove areas within the stadium – they wanted to use the space to engage with consumers and put their brand in the forefront of the consumers mind.
Enter noonah custom installs.
Our team got to work designing and installing the fit out in the stadium. The alcoves were turned into enclosed zones so that when consumers entered the custom install, they were fully immersed in the photo capture and SSE branding.
Once a consumer has taken their snap, the SSE branding is digitally added to the image, surrounding the consumer with the #SSERewards campaign – all about giving back to the consumer.
By utilising the noonah pod system inside the alcoves SSE have a portable photo capture system which can be taken out of the warehouse and taken elsewhere in the stadium and for external events.
Consumers get a branded print of their photo capture to take away from the event and hang on their fridge – reminding them of SSE Rewards when they see it. The images can also be shared to social media, email and SMS.
This means friends and followers of Wembley Arena fans are also made aware of the #SSERewards campaign.
Sharon at SSE said: “Just wanted to say thanks to everyone for the work put into getting the Photobooths over the line and installed in the venue. They look fantastic and are finished to the highest standard, really pleased with the outcome.
They will be live on Saturday for the first time but the venue team love them, I’ve had people stopping at them all morning for a nosey and everyone has commented on the finish.”