Adidas Ozweego Launch

Adidas, a global leader in sportswear and lifestyle products, aimed to create a buzz around the launch of their new Ozweego and Gravity product lines in key cities: London, Liverpool, and Milan.

To achieve this, Adidas sought a partner capable of delivering a memorable and engaging brand experience that would not only attract attention but also encourage consumer interaction and social sharing.

Noonah enhanced Adidas’s product launch with immersive 3D experiences using Bullet Time.

The activations were a resounding success, with over 500 GIFs shared across social media platforms during the events. The creative and interactive approach not only captivated consumers but also amplified Adidas’s reach through organic social sharing. This success has led Adidas to retain our technology for additional activations, underscoring the effectiveness of our innovative brand experience solutions.