EDF Epic Selfies: Green Screen Brand Activation

Ever dreamt of snapping that perfect Instagram photo in an exotic location without the hassle of travel? EDF made this a reality for shoppers across the UK, transporting them to dream destinations without leaving their hometowns.

The EDF Green Screen Studio embarked on a nationwide tour, bringing its immersive experience to Sheffield, Liverpool, and Edinburgh. This innovative setup allowed guests to have their photos taken against stunning backdrops, creating both still images and GIFs of themselves in epic locations, doing extraordinary activities.

Brand Experience Data Capture Educate In-Person Photo Booths

EDF brought exotic travel experiences to local shoppers without leaving their hometowns.

Fun photoshoots turned into engaging energy bill conversations!

Imagine riding a camel in Egypt or catching waves in Hawaii—all captured in a photo! This interactive experience not only provided a memorable takeaway for consumers but also offered a unique opportunity for EDF staff and Noonah brand ambassadors to engage with participants about their energy bills, promoting the #billselfie campaign.

Participants could instantly print their photos and share the fun GIFs on social media from a fully branded sharing station. To enhance the experience, a dedicated microsite featured sharing options and custom HTML email share functionalities, allowing EDF to track data with opt-in disclaimers for marketing purposes.