Engagement Experiences for Tradeshows | AI Summit London
At the AI Summit London, Noonah partnered with HP and HP Enterprise to deliver two standout engagement experiences.
Building on the success of our AI Summit 2024 activation, this year’s approach took things further.
From AI photo booths and live printing to fully branded scavenger hunts and prize giveaways, we created a tech-driven journey that immersed guests in both brands’ commitment to AI innovation.
From AI Photobooths to Immersive Scavenger Hunts
The Brief
- Position HP and HP Enterprise as leaders in AI innovation.
- Build awareness of new products and software offerings.
- Drive sustained footfall and interaction at both exhibition stands.
- Collect valuable first-party data and generate social engagement.
Our Approach
We delivered fully branded, multi-layered activations on both HP and HP Enterprise stands — each centred around interactive scavenger hunts that encouraged guests to explore the full breadth of what each brand had to offer.
By combining our tech stack — including the Prize wall, Glamdroid, AI Photo Booth, and MerchLab — with a smart, gamified user journey, we created a high-energy trade show experience that made a lasting impression
On the HP Enterprise Stand
Guided Discovery Through Gamification
Just like on the HP stand, a fully branded scavenger hunt encouraged visitors to explore every part of the HP Enterprise experience. Each touchpoint was informative, fun, and contributed to a sense of momentum.
AI Trading Card Photo Booth
At the final stop, guests were treated to a unique AI-powered photo activation. Our AI Photo Booth snapped their photo and used their chosen theme to generate a comic-style background. The output? A personalised AI trading card — both printed on-site and delivered digitally for easy social sharing.
VIP MerchLab: AI Badge Design
In the VIP area of the event, we deployed our AI-powered MerchLab experience. Guests could create custom badge designs based on AI prompts, then watch them come to life in real time thanks to our live printing technology. This allowed VIPs to take home a truly unique piece of branded merchandise.
On the HP Stand
Scavenger Hunt with a Reward
We designed a custom scavenger hunt that guided guests around the stand in a purposeful, engaging way. Each checkpoint highlighted a piece of HP tech or software, with one key stop requiring attendees to sign up for a free trial — a clever way to convert traffic into actionable leads.
The Grand Finale: Prize Wall
Guests who completed every checkpoint were granted access to our Prize Wall. This tech-enabled, fully branded locker experience allowed participants to input their personalised code and try their luck at winning one of several prizes — including a premium HP laptop.
Glamdroid for Atmosphere and Content
To keep energy high and footfall consistent, we installed our Glamdroid robotic camera arm. This created high-impact, slow-motion videos of attendees in action — drawing a crowd and generating branded, shareable social content throughout the event.
The Result
- Consistently high footfall and extended dwell time on both stands.
- Positive feedback from attendees and strong uptake in every experience.
- Meaningful lead generation through email capture and trial sign-ups.
- Branded merchandise, AI trading cards, Glamdroid content, and Prize wall wins created a multi-layered experience that guests wanted to share.
Why Use Engagement Experiences for Trade Shows?
Trade show floors are busy, and attention is hard to win. Interactive experiences help:
- Drive visitors across your entire stand with gamified discovery
- Turn passive attendees into active participants
- Create shareable moments and branded digital content
- Collect first-party data in fun, non-intrusive ways
- Leave a lasting brand impression with high-quality, personalised takeaways
From AI photo booths to prize walls and live merchandise printing, Noonah’s engagement tools are designed to help brands stand out and deliver value — both during and after the show.
Planning a Tradeshow or Conference Activation?
Get in touch to explore how Noonah can help you build custom AI photo experiences that generate buzz, data, and unforgettable takeaways.
