Glamdroid @ Gamescom for Diablo 4
In the ever-evolving gaming industry, where innovation and engagement are paramount. Our work with Envy Create stands out as a shining example of how cutting-edge technology and strategic marketing can amplify the impact of a game launch.
At Gamescom 2023, the spotlight was on Noonah’s glambot camera, Glamdroid, as it played a pivotal role in unveiling the trailer for Season 2 of Diablo 4, aptly named the ‘Season of Blood.’
Glamdroid engages gamers by creating personalised Diablo 4 Season videos of them.
The Glamdroid videos fueled the social media hype for Diablo 4’s release.
Gamescom recognised as the biggest event for computer and video games in Europe; during the gaming event, one of the only announcements was the reveal of Diablo 4’s Season 2, injecting fresh excitement into the community.
The game launch was a brand activation featuring Noonah’s Glamdroid, which took centre stage at Gamescom, becoming an integral part of the marketing strategy for Diablo 4’s Season of Blood. Attendees has the opportunity to create personalised videos featuring snippets of the new game trailer. This interactive and immersive experience not only engaged the gaming community directly but also provided the brand with a powerful tool to generate anticipation and awareness for the upcoming release.
Attendees were encouraged to share their personalised videos on social media, creating a viral ripple effect. This user-generated content became a powerful tool in drumming up anticipation, reaching a wider audience, and fostering a sense of community among the 12 million Diablo 4 players.
Glamdroid at Gamescom 2023 demonstrates the combination of technology, marketing, and community engagement in the gaming industry. By leveraging the power of user-generated content and strategic timing, Noonah and Envy Create have set a new standard for promoting game releases. As the Season of Blood draws near, the success of this collaboration paves the way for future innovations in the gaming world, promising an exciting and immersive future for players.
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