Magic Radio’s BST Festival Experience
In the ever-evolving landscape of experiential marketing, creating memorable and interactive moments for fans is paramount.
Noonah’s collaboration with Magic Radio for the American Express Presents BST Festival stands out as a stellar example of leveraging innovative technology to enhance fan engagement. The deployment of Noonah’s Hero Booth technology brought festival-goers a unique and immersive experience, creating a buzz that echoed through social media channels.
Redefining fan engagement and creating an unforgettable festival experience for Magic Radio.
An interactive, outdoor success—Noonah’s tech amplifies social reach for Magic Radio at BST Festival.
The Magic Radio 100% Summer Experience at BST Festival presented a challenge: how to capture the attention of the massive festival crowd and simultaneously promote the #MagicLovesSummer campaign. With the anticipation of large numbers of attendees, the chosen technology had to be user-friendly, resilient to outdoor conditions, and capable of handling peak usage during busy festival periods.
Noonah’s Hero Booth emerged as the ideal solution for Magic Radio’s needs. The booth provided an interactive space for fans to take photos with their favourite radio presenters, Ronan Keating and Harriett Scott. The brilliance of this technology lay in its ability to create a lifelike holographic experience, allowing fans to look as if they were standing next to their beloved celebrities. This not only added a fun element to the festival but also served as a powerful tool for promoting the social media competition.
The Hero booth became a focal point at the Magic Radio 100% Summer Experience. Festival-goers were welcomed by the bright yellow truck, offering many garden games and our bespoke photo booth. The opportunity to take a selfie with Ronan and Harriet not only provided a personal connection with the presenters but also served as an entry into a competition to win a smart speaker. The ease with which fans could share their downloadable images on social media further amplified the campaign’s reach.
One of the standout features of Noonah’s Hero Booth is its versatility. The technology seamlessly integrates into various campaigns, Whether with brand ambassadors, animated characters, influencers, mascots, or celebrities. In this instance, it allowed Magic Radio to bring fans closer to their favourite presenters, fostering a sense of intimacy and connection with the brand.
Noonah’s collaboration with Magic Radio at the American Express Presents BST Festival showcases the potential of innovative technology in elevating fan engagement. The Hero Booth not only addressed the specific needs of the campaign but also demonstrated the adaptability of the technology for use in future campaigns. As brands continue to seek unique ways to connect with their audience, Noonah’s Hero Booth stands as a shining example of how technology can turn moments into lasting memories.
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Ronan Keating and Harriet Scott, on air at BST (Source: Magic Radio)
