Nivea Sun Safety Tour
NIVEA SUN is the only sun care brand partnered with Cancer Research UK. Each summer, they tour around the UK, promoting sun safety through interactive experiences that emphasise shade, protective clothing, and sunscreen.
NIVEA partnered with Noonah to boost engagement during their sun safety tour, maximising audience reach, brand visibility, and entertainment value.
Noonah’s technology increases brand awareness for Nivea Sun’s Tour.
The campaign used our latest gamification tech ‘Spin the Wheel.’
For the 2022 campaign, we introduced our latest gamification technology, Spin The Wheel, available both on a large custom touchscreen and via mobile devices. This allowed audiences to engage interactively with Nivea’s sun safety advice and participate in a fun competition simultaneously.
Queues quickly formed as people eagerly waited to play Nivea’s Spin The Wheel game. Those preferring not to queue could conveniently join in by scanning QR codes located around the activation area, enabling them to play instantly on their smartphones. The experience across the big screen and mobile ensured everyone had a chance to participate!
Every participant spinning the wheel had the chance to win prizes such as a Nivea water bottle, tote bag, or beach ball, handed out by friendly Nivea brand ambassadors onsite. Whether participants won or not, everyone had the opportunity to enter a grand prize draw to win £1000 towards a luxurious UK staycation. Our technology also securely collected email addresses for the prize draw – though participants could easily opt out during the process (but who could say no to a relaxing getaway?).
Having collaborated closely with Nivea year after year, we understood their desire to engage audiences creatively. If you’re interested in a custom-built game or interactive experience for your brand, simply fill out our contact form, and one of our experts will be in touch shortly.
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