Photo Booth Experiences for Nando’s Student Events Tour
Together with student marketing agency Raptor, we helped Nando’s forge meaningful connections with their primary audience – Gen Z.
Leveraging our industry-leading in-person and virtual photo booth experiences, we successfully captured data, generated user-generated content (UGC), and provided memorable experiences for thousands of students across the UK.
Polaroid photo booths for Nando’s #PlaceYourAura student events
Why is engaging students through brand experiences so important?
Student brand experiences are crucial as they allow brands to engage authentically with Gen Z, a demographic that highly values genuine connections, community, and personal well-being.
Experiences like Nando’s #PlaceYourAura not only create positive brand associations but also generate valuable data insights and user-generated content, enabling brands to understand and effectively respond to their audience’s preferences and lifestyles.
By fostering meaningful interactions during pivotal life moments, such as university exam periods, brands can build long-lasting loyalty and trust among younger consumers.
How our polaroid photo booths upgraded Nando’s student brand activations
The ‘#PlaceYourAura’ campaign leveraged our Photo Booth Experience, inviting students to take photos to determine their emotional state and mood.
Our custom Sleek Booth walked them through a custom-made user journey, which asked a series of thought-provoking on-screen questions about their current wellbeing. The answers to these questions then dynamically matched students with their very own “aura order”, where each aura corresponded to a personalised Nando’s menu item – tailored perfectly to their mood.
Following this aura-alignment experience, students received a tangible memory – an instant Polaroid photo of themselves immersed in vibrant hues that best represented their aura.
The experience continued as students visited the Nando’s food truck to claim their specially curated, free mood meal. For those not immediately hungry, the printed Polaroid served as a golden ticket, granting access to a free Quarter Chicken or a delicious side dish at their local Nando’s restaurant within 48 hours of the event.
Noonah’s sleek photo booths for nandos student event
Noonah’s sleek photo booths for nandos student event
Virtual Photo Booths for Student Events and Brand Activations
At Noonah we have provided engagement tech for countless student events and brand activations. One thing we’ve learnt is that students are notoriously difficult to get out of bed!
Nando’s recognised that not all students could attend the live event, so to ensure maximum ROI for their student activation, we implemented a photo booth solution that students could use anytime, anywhere.
Through the Nando’s website, students nationwide could participate in the #PlaceYoruAura activation. Our Virtual Photo Booth replicated the in-person experience, enabling users to snap a photo, apply the aura filter, and receive personalised Nando’s menu recommendations that resonated with their mood.
The in-person and virtual Photo Booths collected participants’ email addresses, ensuring they could receive their aura-infused photos digitally and share their vibrant experiences across social media platforms.
To sweeten the deal, the campaign offered a tempting incentive – a chance to win a £100 Nando’s gift card to anyone who shared their photo on Twitter with the hashtag #PlaceYourAura.
Collect Data, Generate UGC and Build Brand Relationships at Student Events
The results were nothing short of spectacular.
Nando’s aura-inspired experience garnered tremendous attention, with queues forming throughout the day (even in the rain!).
A staggering total of 1,725 photos were captured, and countless servings of Nando’s delectable offerings were savoured by enthusiastic students.
Upgrade Your Student Event with Noonah’s Photo Booth Experiences
Nando’s innovative campaign not only sparked the taste buds of a new generation but also offered a fresh perspective on how to connect with a target audience.
By creatively using auras, they provided students with a unique and personalised experience that transcended the ordinary. It’s a reminder that in the world of marketing, the most memorable experiences are often the most unexpected ones.
Nando’s has certainly set a new standard for culinary engagement, proving that when it comes to creative brand experiences, the sky’s the limit.
If you are interested in learning more about creating an engaging student experience, contact our experiential technology experts today.
