Prada Reactive Retail Activation
Prada presents a new pop-up store in The Selfridges Corner Shop in London dedicated to a special collection of men’s and women’s ready-to-wear and accessories made from Re-Nylon. Sustainability was at the core of this collection, featuring garments designed to dynamically react to light, heat, and water. The interactive elements of these pieces aimed to remind people of the effects of climate change.
Noonah’s task was to provide an interactive element that seamlessly matched the innovative nature of Prada’s garments. Enter Digital Graffiti—a technology designed to offer users a creative outlet without the mess. Our system simulated the effects of spray paint on a digital canvas, allowing users to unleash their creativity and create personalised artwork.
Digital Graffiti added an interactive element for the Prada Reactive pop-up store in Selfridges.
By leveraging technology to enhance the customer experience, we left a memorable mark on the fashion landscape.
For the Prada Reactive pop-up store in The Selfridges Corner Shop, London, we introduced Screen Graffiti, our latest innovation in Digital Graffiti. Sleek, customisable, and immersive, Screen Graffiti provided guests with a compact yet engaging creative experience.
Upon entering the Prada Reactive pop-up, customers were greeted by our friendly staff members who guided them through the Screen Graffiti experience. Using templates, stickers, and colours that harmonised with the collection, guests created their masterpieces on the digital canvas. Once completed, they could email their artwork to themselves and share it on social media, further amplifying the brand’s reach.
Noonah’s Screen Graffiti activation not only enhanced the Prada Reactive pop-up experience but also increased footfall and engagement. In an era dominated by online shopping, offering customers a unique in-store experience is invaluable. By fostering creativity and interaction, the activation strengthened the bond between consumers and the brand, leaving a lasting impression.
As we continue to push the boundaries of experiential marketing, we look forward to partnering with visionary brands like Prada to create immersive experiences that engage audiences worldwide.
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