Glamdroid® for Red Carpet Events | The BRIT Awards
At the 2025 BRIT Awards, Glamdroid® – the UK’s premier glambot camera – took centre stage, delivering a standout red-carpet experience.
From global icons like Kylie Minogue to breakout stars like Aitch, Glamdroid® captured slow-motion, cinematic footage that amplified the energy and glamour of the night.
Capture TikTok Ready Content at Events
The Brief
The BRIT Awards team wanted to elevate their red carpet with visually striking content tailored for TikTok, Instagram Reels, and other social platforms. The goal was to:
- Capture high-quality, cinematic footage of celebrities
- Encourage social sharing during and after the event
- Increase online visibility and buzz around the BRITs
Our Approach
We deployed Glamdroid®, our robotic camera arm engineered for red carpet events, to create smooth, slow-motion videos optimised for instant online sharing. The base unit was wrapped in custom BRITs branding, and each MP4 video featured a BRIT Awards logo to keep the event front and centre wherever the videos were posted.
Our experienced on-site team guided celebrities through the experience, ensuring they felt comfortable, confident, and camera-ready.
Big names including Kylie Minogue, Aitch, Rob Beckett, McFly, and Dianne & Ross from The Traitors all took part, striking poses and showcasing their outfits in true BRITs style.
Each Glamdroid® video was shared rapidly via the BRIT Awards’ social channels and amplified further by celebrity reposts. The activation not only became a highlight on the night – it continued making waves on TikTok and Instagram long after the red carpet closed.
The Result
The Glamdroid® experience delivered:
- Visually compelling UGC from high-profile celebrities
- Branded video assets shared across major social channels
- Increased digital buzz and audience engagement post-event
By combining sleek camera technology with branded overlays and a smooth user flow, we helped the BRITs deliver a red carpet moment fit for the algorithm age.
Why Use Glamdroid® for Red Carpet Events?
For award ceremonies and high-profile events, content is everything. Glamdroid® provides:
- Studio-quality video content in seconds
- A premium red-carpet guest experience
- Social-ready outputs that extend your event’s visibility
- Seamless integration of branding and overlays
If you’re looking to create memorable content moments and elevate your event’s online presence, Glamdroid® is the go-to solution.
Planning a Red Carpet Activation?
Noonah’s Glamdroid® experiences are perfect for award shows, premieres, and celebrity-driven events. Let’s create something iconic – get in touch today.
