Glamdroid® for Red Carpet Events | The BRIT Awards
At the 2025 BRIT Awards, Glamdroid® – the UK’s premier glambot camera – took centre stage, delivering a standout red-carpet experience.
From global icons like Kylie Minogue to breakout stars like Aitch, Glamdroid® captured slow-motion, cinematic footage that amplified the energy and glamour of the night.
Capture TikTok Ready Content at Events
Why Use Glamdroid® for Red Carpet Events?
For award ceremonies and high-profile events, content is everything. Glamdroid® provides:
- Studio-quality video content in seconds
- A premium red-carpet guest experience
- Social-ready outputs that extend your event’s visibility
- Seamless integration of branding and overlays
If you’re looking to create memorable content moments and elevate your event’s online presence, Glamdroid® is the go-to solution.
The Brief
The BRIT Awards team wanted to elevate their red carpet with visually striking content tailored for TikTok, Instagram Reels, and other social platforms. The goal was to:
- Capture high-quality, cinematic footage of celebrities
- Encourage social sharing during and after the event
- Increase online visibility and buzz around the BRITs
Our Approach
We deployed Glamdroid®, our robotic camera arm engineered for red carpet events, to create smooth, slow-motion videos optimised for instant online sharing. The base unit was wrapped in custom BRITs branding, and each MP4 video featured a BRIT Awards logo to keep the event front and centre wherever the videos were posted.
Our experienced on-site team guided celebrities through the experience, ensuring they felt comfortable, confident, and camera-ready.
Big names including Kylie Minogue, Aitch, Rob Beckett, McFly, and Dianne & Ross from The Traitors all took part, striking poses and showcasing their outfits in true BRITs style.
Each Glamdroid® video was shared rapidly via the BRIT Awards’ social channels and amplified further by celebrity reposts. The activation not only became a highlight on the night – it continued making waves on TikTok and Instagram long after the red carpet closed.
The Result
The Glamdroid® experience delivered:
- Visually compelling UGC from high-profile celebrities
- Branded video assets shared across major social channels
- Increased digital buzz and audience engagement post-event
By combining sleek camera technology with branded overlays and a smooth user flow, we helped the BRITs deliver a red carpet moment fit for the algorithm age.
Planning a Red Carpet Activation?
Noonah’s Glamdroid® experiences are perfect for award shows, premieres, and celebrity-driven events. Let’s create something iconic – get in touch today.
