The TCS London Marathon Running Show
The London Marathon is not just a race; it’s an experience that encompasses months of training, determination, and excitement.
Noonah partnered with the TCS London Marathon to elevate the pre-marathon experience at The London Marathon Running Show, captivating attendees with immersive, interactive activations including Hero Booth, Live Event Printing, and a Digital Mosaic.
Building up the excitement of 53,000+ London Marathon participants and supporters at The London Marathon Running Show.
Hero Booth allowed participants to capture a photo with renowned marathon figures David Weir, Mo Farah, and Paula Radcliffe.
The custom UX guided the user through the experience as well as giving them a good luck message before the big run. Participants were encouraged to share their photos using the #WeRunTogether hashtag, giving the marathon an all-important boost to their digital visibility.
Additionally, we had printing stations set up at the expo to customise runners’ vests and t-shirts. This made sure runners could easily be spotted by their friends and family as well as giving them a memento for the day.
TCS London Marathon utilised our Digital Mosaic technology to create an engaging Pledge Wall, inspiring runners to commit to sustainability goals beyond race day.
Participants who pledged were automatically entered into a prize draw for a chance to win free entry to next year’s marathon.
To ensure a seamless user journey, QR codes were strategically placed around the sustainability stand. Upon scanning these with a smartphone, attendees were directed to our custom web app, where they could take a photo, submit their pledge, and instantly see their contribution appear on the Pledge Wall.
