#AdobeToteTour
To introduce Adobe Express to a new generation of creatives, we worked with Gen-Z marketing agency Seed to deliver a unique tour of the nation’s universities.
Seed’s objective was to get Adobe’s new product in the hands of as many students as possible, demonstrating what the product can do while creating a fun experience and a lasting brand affiliation.
Product personalisation can be a powerful tactic for onboarding new customers and creating strong brand affiliation.
The striking Adobe pop-up attracted constant queues of budding designers eager to use Adobe Express.
And so the #AdobeToteTour was realised, a nationwide campaign visiting universities from Southampton to Sheffield, combining Adobe Express with Noonah’s market-leading product personalisation technology and the irresistible promise of a freebie.
Positioned in prime locations at some of the UK’s best and busiest unis, the striking Adobe pop-up attracted constant queues of budding designers eager to use Adobe Express to create their own unique design, which, once complete, was printed and transferred to a heavy-duty canvas tote by the Noonah team, ready for to be paraded around campus.
Educational, fun and culminating with a unique and personal freebie, the #adobetotetour was a perfect demonstration of how product personalisation can be a powerful tactic for onboarding new customers and creating strong brand affiliation.
If you think product personalisation could work at your next event or activation.
Inspired by our Adobe Tote Tour project? Elevate your upcoming project with Live Event Printing.
