360 Photo Booth for Product Launch Events | Puma
Puma partnered with Noonah at the Future 7 football boot launch in London to deliver an experience that brought together live performance and digital engagement.
Held at 180 The Strand, the event showcased Puma’s new FuzionFit360 boot technology, with Noonah’s 360 Photo Booth capturing the energy in dynamic, shareable content.
This activation was part of Puma’s “Future Fits Different” campaign, drawing in pro athletes, media, and influencers to generate buzz for the new release.
360 Photo Booth capturing dynamic football moments.
The Brief
Puma wanted to create high-impact, visual content around their Future 7 boots – content that would amplify online reach while making in-person guests feel part of something special.
The goal was to:
- Generate engaging user-generated content (UGC) from media and influencers
- Reflect the energy and innovation of the new football boots
- Deliver an interactive brand experience without disruption or delay
Our Approach
We deployed our 360X Photo Booth to deliver a high-energy video experience that blended performance with branded storytelling. Guests — including Romeo Beckham and Kai Havertz — stepped into the booth, showed off their football skills, and were captured in smooth, rotating motion. The result: fast, high-quality, 360-degree videos aligned with Puma’s FuzionFit360 innovation.
Each guest received a personalised MP4 within minutes via our Share Station. The videos, designed for effortless sharing, helped extend the campaign’s reach across social media.
To maintain consistent branding, we added a Puma-branded backdrop and a custom animated end screen featuring the “Future Fits Different” campaign. Our on-site team ensured the booth ran seamlessly, keeping wait times short and content quality high.
The Result
The 360 Booth activation generated high-quality, professional content that Puma could use in marketing campaigns and guests could share within their own networks. While the experience numbers weren’t tracked, the presence of top-tier football talent ensured social traction and media attention.
More importantly, the booth supported Puma’s event strategy by:
- Creating a visually exciting focal point at the launch
- Giving guests a simple, satisfying user journey
- Reinforcing brand messaging through every piece of shared content
Why Use 360 Photo Booths for Product Launch Events?
When launching a new product — especially in fashion or sport — brands need to go beyond traditional promo tactics. A 360 Photo Booth:
- Creates high-quality, branded video content
- Engages guests in a fun and dynamic way
- Encourages instant sharing and extended online reach
- Adds value to VIP, media, or influencer-focused activations
If you’re looking to capture the energy of your product launch and turn guests into brand advocates, a 360 booth delivers on every front.
Planning a Product Launch?
Noonah’s 360 Photo Booth experiences are perfect for brands looking to make a visual impact. Let’s create something unforgettable – get in touch today.
