Pravha Unexpect The Expected Tour
In the competitive world of marketing and brand promotion, crafting a memorable and impactful campaign requires creativity, innovation, and a deep understanding of the brand’s identity and messaging.
We recently collaborated with Pravha on their “Unexpect The Expected Tour,” celebrating Pravha’s unique flavour and identity. Unexpect The Expected Tour celebrates their unique taste, bringing the best of both worlds: all the bold flavour of a Czech Pilsner but unexpectedly lighter tasting. They envisioned an experiential tour that would engage audiences across key cities in the UK, promising an experience that was both unexpected and unforgettable.
Revolutionising Pravha’s brand narrative, engaging audiences and redefining expectations in the beverage industry.
We designed, created, and built an upside-down photo experience.
We designed, created, and built an upside-down photo experience, which was transported to each tour location; Sheffield, London, Liverpool, Edinburgh, Glasgow, Manchester, and more. This visually striking and attention-grabbing concept invited consumers to “Unexpect The Expected.” Flipping the traditional photo experience on its head, our upside-down photo experience served as the centrepiece, drawing in crowds and sparking curiosity. Participants were invited to step into the unexpected by posing for photos in gravity-defying poses, capturing playful and memorable moments.
In addition to the photo experience, we introduced our popular Prize Vault technology to enhance consumer engagement. Attendees had the opportunity to interact with the Pravha lockers by scanning QR codes to enter their details and receiving a code to unlock the prizes, one of which was a trip to Prague!
The immersive experiences at the tour left a lasting impression on customers, fostering positive brand associations and driving consumer engagement.
By embracing the unexpected and pushing the boundaries of traditional marketing approaches, we delivered a campaign that exceeded expectations and set a new standard for experiential marketing.
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