User Generated Content for Events | ASOS Beauty Awards
For The Beauty Awards 2022, ASOS wanted to create a standout brand moment that would resonate with their core audience and extend their visibility across social platforms.
With a guestlist full of celebrities, influencers, and beauty industry leaders, the challenge was to deliver an experience that people would genuinely want to post.
We provided our high-speed 360 Photo Booth to do just that – giving every guest a red-carpet moment that was effortlessly shareable.
With glitz and glamour being the night’s theme, our 360 photo booth was the perfect way to capture guests.
The Brief
As headline sponsor of The Beauty Awards, ASOS wanted to make a strong impression both at the event and online. Their main objective was to generate user-generated content (UGC) – authentic videos and posts created by guests themselves, rather than produced by the brand.
To do this successfully, the experience needed to be polished, easy to use, and capable of producing professional-quality videos optimised for platforms like TikTok and Instagram.
Celebrities taking a look at their 360 videos
Joey Essex, Pete Wicks, and guests enjoying the 360 Photo Booth
Celebrities taking a look at their 360 videos
Joey Essex, Pete Wicks, and guests enjoying the 360 Photo Booth
Our Approach
We deployed our 360 Photo Booth, built to capture glamour and movement from dynamic angles. Set against a branded backdrop and operated by our experienced event staff, the setup allowed guests to simply step into the spotlight and enjoy the experience.
Each high-definition video was processed in seconds and sent directly to the guest’s inbox via email. The digital-only output was optimised for TikTok, Instagram Reels, and Stories – perfect for a social-savvy audience.
The Results
The 360 booth was a crowd favourite on the night. Influencers including Millie Court, Joey Essex, and Amber Gill stepped up for a spin, with many posting their videos across Instagram and TikTok.
The Beauty Awards generated over 5.3 million TikTok views, with standout posts such as Joey Essex’s video earning over 55,000 likes and Millie Court’s reel hitting 2.9 million views.
By offering sleek, ready-to-share UGC, we helped ASOS reach their audience in a way that felt organic and on-brand – turning moments on the black carpet into high-impact social content.
Looking to maximise social impact at your next event?
Get in touch to explore how our UGC tech can turn brand moments into content worth sharing.
