Adidas NYC Concept Store: Screen Graffiti
Adidas sought to provide their customers with a unique, hands-on experience that would resonate with the creative spirit of New Yorkers and sneaker enthusiasts alike.
To achieve this, they partnered with Noonah to introduce Screen Graffiti technology into their New York store. This technology allowed customers to design their own Adidas Copa sneakers, transforming a simple shopping trip into an immersive, personalised experience.
Discover how Adidas enhanced customer engagement with Screen Graffiti.
Adidas saw increased store visits and boosted brand visibility.
As customers entered the Adidas store, they were greeted by the Screen Graffiti setup, which invited them to unleash their inner artists. The intuitive interface allowed users to choose from various design tools and colours, enabling them to create one-of-a-kind sneaker designs directly on the screen. Once satisfied with their masterpiece, customers could share their creations instantly on social media, tagging Adidas and spreading the word about this innovative in-store experience.
By integrating Screen Graffiti into their New York store, Adidas not only enhanced customer engagement but also leveraged social media to amplify their brand presence. This case study underscores the power of interactive technology in creating memorable and shareable brand experiences.
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