Adidas NYC Concept Store: Screen Graffiti

Adidas sought to provide their customers with a unique, hands-on experience that would resonate with the creative spirit of New Yorkers and sneaker enthusiasts alike.

To achieve this, they partnered with Noonah to introduce Screen Graffiti technology into their New York store. This technology allowed customers to design their own Adidas Copa sneakers, transforming a simple shopping trip into an immersive, personalised experience.

Discover how Adidas enhanced customer engagement with Screen Graffiti.

By integrating Screen Graffiti into their New York store, Adidas not only enhanced customer engagement but also leveraged social media to amplify their brand presence. This case study underscores the power of interactive technology in creating memorable and shareable brand experiences.

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