Adobe Express Train Tour
All aboard the Adobe Express!
We partnered with Adobe to deliver personalised tote bags and stickers to over 10,000 students around the UK – all from Adobe’s brand activation train: The Adobe Express.
Live Event Printing x Adobe Express Unleashing Student Creativity, One Stop at a Time.
The striking Adobe pop-up attracted constant queues of budding designers eager to use Adobe Express.
Adobe’s objective was to showcase Adobe Express, their beginner-friendly content creation tool, to students across the UK.
Participants were invited to create their own unique tote bag or sticker using the Adobe Express platform, seamlessly integrated with Noonah’s Live Event Printing technology.
While we typically use our Personalise or MerchLab AI software for Live Event Printing projects, this activation involved our expert tech team collaborating closely with Adobe. Together, we integrated Adobe Express directly into Noonah’s hardware, ensuring a smooth and engaging experience that perfectly showcased Adobe Express’ capabilities.
This activation highlighted Noonah’s adaptability and technical creativity in delivering standout brand experiences.
Over the course of a month, the Adobe Express train made stops at more than 40 universities, successfully engaging over 10,000 students during the busy freshers’ period. This campaign powerfully demonstrated the impact of combining captivating visual branding, focused audience targeting, and advanced Live Event Printing technology to create unforgettable brand activations.
Inspired by our Adobe Express Student Tour project? Elevate your upcoming project with Live Event Printing.
