#AdobeToteTour: Engaging Students Through Product Personalisation
To introduce Adobe Express to a new generation of creatives, we worked with Gen-Z marketing agency Seed to deliver a unique tour of the nation’s universities.
Seed’s objective was to get Adobe’s new product in the hands of as many students as possible, demonstrating what the product can do while creating a fun experience and a lasting brand affiliation.
Through product personalisation and hands-on experiences, Adobe was able to connect with students in a meaningful way, reinforcing its brand presence in a highly competitive market.
Product personalisation can be a powerful tactic for onboarding new customers and creating strong brand affiliation.
Adobe’s Nationwide Campus Tour: A Perfect Blend of Creativity and Engagement
And so the #AdobeToteTour was realised, a nationwide campaign visiting universities from Southampton to Sheffield, combining Adobe Express with Noonah’s market-leading product personalisation technology and the irresistible promise of a freebie.
Positioned in prime locations at some of the UK’s best and busiest unis, the striking Adobe pop-up attracted constant queues of budding designers eager to use Adobe Express to create their own unique design, which, once complete, was live printed and transferred to a heavy-duty canvas tote by the Noonah team, ready for to be paraded around campus.
The Power of Personalised Giveaways in Brand Marketing
Personalised giveaways aren’t just about freebies; they create a lasting emotional connection between brands and their audience. By allowing students to create their own custom Adobe-branded tote bags, Adobe made an impression that extended beyond the event itself, reinforcing brand loyalty and long-term engagement.
At Noonah, we specialise in interactive brand activations that leverage the power of product personalisation software to captivate audiences and enhance event experiences. Whether it’s live event printing, branded merchandise, or digital customisation tools, our solutions ensure that every giveaway is both memorable and meaningful.
Educational, fun and culminating with a unique and personal freebie, the #adobetotetour was a perfect demonstration of how product personalisation can be a powerful tactic for onboarding new customers and creating strong brand affiliation.
If you’re looking to incorporate product personalisation into your next event, Noonah can help you design innovative and engaging brand activations. Get in touch to explore how our product personalisation software and live printing experiences can take your marketing to the next level!
