Live Event Printing x Adobe Tote Tour
To introduce Adobe Express to a new generation of creatives, we worked with Gen-Z marketing agency Seed to deliver a unique tour of UK universities.
Seed’s objective was to get Adobe’s new product in the hands of as many students as possible, demonstrating what the product can do while creating a fun experience and a lasting brand affiliation.
Through Live Event Printing, integrated with the Adobe Express platform, Adobe was able to connect with students in a meaningful way and reinforce its presence in a highly competitive market.
All Aboard the Adobe Express: The Personalised Tote Bag Tour Across UK Universities
Adobe’s Nationwide Campus Tour: A Perfect Blend of Creativity and Engagement
And so the #AdobeToteTour was realised, a nationwide campaign visiting universities from Southampton to Sheffield, combining Adobe Express with Noonah’s market-leading Live Event Printing Technology and the irresistible promise of a freebie.
Positioned in prime locations at some of the UK’s best and busiest unis, the Adobe pop-up attracted constant queues of budding designers eager to use Adobe Express to create their own unique design, which, once complete, was printed instantly and transferred to a heavy-duty canvas tote by the Noonah team, ready to be paraded around campus.
The Result
Educational, fun and culminating with a unique and personal freebie, the #adobetotetour was a perfect demonstration of how Live Event Printing can be a powerful tactic for onboarding new customers and creating strong brand affiliation.
If you’re looking to incorporate personalised merch into your next event, Noonah can help you design an engaging brand activations.
Inspired by the Adobe Tote Tour?
There’s so much more we can do with Live Event Printing! Get in touch to discover what’s possible.
