Beaming Selfies @ Times Square

To promote equality and accessibility in the burgeoning space economy, Morgan Stanley took over New Yorks Times Square with an activation on a galactic scale.

With a special focus on a conceptual spacesuit that Morgan Stanley had designed for women, the activation sought to engage as many visitors to Times Square as possible. Educating them about their campaign and giving them the chance to (virtually) try the suit on and then look up to see themselves appear on the most famous billboards in the world.

Brand Experience Educate In-Person Photo Booths Social Optimised

Morgan Stanley took over New Yorks Times Square with an activation on a galactic scale.

Using background removal and AR, our system magically dressed them in the space suit and teleported them inter outer space.

Noonah’s proprietary DOOH Booth was the perfect tech to realise this epic activation. DOOH means Digital Out Of Home and refers to digital billboards and public screens, just like the ones that adorn Manhattan’s most famous intersection.

Working with Spearhead Marketing, the ‘Creating Space’ campaign set up shop directly below the boards in Times Square and invited the thousands of people passing through the chance to learn about equality in the space economy and then have their pictures taken by one of our photo booths. Using background removal and AR, our system magically dressed them in the space suit and teleported them inter outer space. DOOH Booth then beamed the image to the billboards above, along with their name and hometown.

Running for 2 days, the activation saw over 2000 people from 51 different countries beamed onto the Times Square billboards, an amazing opportunity for those who took part and a project, that’s scale was in keeping with the campaign’s wider message.

The rapid evolution of digital billboards, hoardings and public displays has opened up a whole new world of possibilities for events and activations and by using DOOH Booth technology it’s easy to transmit any photo or video op directly to such screens for maximum impact and exposure.