Custom Photo Booth Experience for Cosmetics Brand | Charlotte Tilbury
We teamed up with creative agency Backlash to deliver an unmissable activation for cosmetics brand Charlotte Tilbury, celebrating the launch of their lip kit, Pillow Talk.
The activation combined free on-site make-up testing with a custom photo booth, alongside a unique experience confessing your love to someone special on a city centre billboard!
Custom Photo Booth Experience for Charlotte Tilbury’s Love Note Activation Across 7 UK Destinations
Custom Photo Booths For Product Launch Events
Across all 7 UK destinations, Noonah’s custom photo booth featured a fabulously pink kiosk, complete with flattering front-lighting and an integrated Polaroid printer.
Programmed with our data capture software, it also collected guests’ email addresses to support Charlotte Tilbury’s future marketing efforts.
Custom Photo Booth User Journey
Guests began their journey by interacting with a touchscreen, which assigned them a product from the Pillow Talk collection.
After a professional make-up application, they stepped into the photo booth to capture a beautiful Polaroid moment with family or friends — creating a memorable keepsake of the experience, and a reminder of how great they looked wearing Charlotte Tilbury’s Pillow Talk collection.
Beaming Love Notes onto Billboards Across the UK
After completing their make-up and photo booth experience, guests were invited to “share the love” by writing a heartfelt note to someone special.
Once written, the note was emailed to the guest for them to forward to their loved one — and then displayed in full size on billboards across seven major city centres.
Programmed by our in-house tech team, this feature created an unforgettable moment for couples, friends, and families.
Not only was it beautifully sentimental, but it also generated a wave of user-generated content, as guests proudly shared photos of themselves standing in front of their personal messages across their social networks.
