Evil Dead Rise Film Premiere
Warner Bros. aimed to create buzz and captivate horror fans with immersive, unforgettable experiences for the launch of the highly anticipated horror film Evil Dead Rise.
The challenge was to create experiences that not only aligned with the film’s theme but also delivered memorable, shareable interactions for guests. To rise to the occasion, we developed two custom activations: the first-ever Scream Booth and the dynamic 9-Cam Bullet Time.
“The project was brilliant—the scream booth exceeded our expectations. Huge thanks to the tech team; your crew was fantastic to work with.”
Set against the iconic backdrop of Battersea Power Station, these immersive experiences welcomed guests as they arrived for the special screening of Evil Dead Rise.
Scream Booth: Guests were invited to unleash their loudest, most terrifying screams, which were measured using a decibel meter and scored for an added competitive edge. The soundproof booth ensured the event’s atmosphere remained intact, while participants enjoyed a thrilling, heart-racing experience. Each scream was captured as both a digital photo and branded Polaroid, featuring the film’s artwork—perfect for sharing on social media.
9-Cam Bullet Time: Featuring nine strategically positioned cameras, this setup captured guests in a dramatic 360-degree sequence, allowing them to step into the horror world of Evil Dead Rise. The resulting footage showcased their reactions from every angle, providing a cinematic, dynamic memento. The videos were ideal for sharing, further amplifying the excitement across social media platforms.
These activations set the tone for a memorable evening, drawing guests deeper into the film’s eerie world while generating buzz both in person and online.
Want to see how we can dial up the fear factor at your next event? Talk to the team
