Glamdroid® @ Nike Town
In the highly competitive sneaker market, where innovation and unique customer engagement are crucial, Nike continually seeks to stay ahead. With over $44.5 billion in annual revenue and a global market share of 27.4%, Nike remains a leader in the industry.
Recently, Nike Town in London hosted a standout event to launch Nike’s latest Airmax shoe with Glamdroid®. Known for turning events into extraordinary, shareable experiences, Glamdroid® captured guests showcasing their fashion and runway skills, producing glamorous videos instantly shareable on social media.
Nike Town London hosted a unique Airmax launch event featuring Glamdroid®
The Glamdroid® experience provided instant user-generated content for Nike’s campaign.
Guests, mainly influencers, strutted their stuff in the new trainers in front of the Glamdroid®, a glambot camera arm that captured them from unique and fun angles. This aligned perfectly with the campaign’s theme of new and unique perspectives. The high-definition videos highlighted their style and movement, creating stunning and engaging content.
Glamdroid® provided instant user-generated content for Nike’s campaign, showcasing the new Airmax in real-world scenarios. These videos were shared across social media, creating a buzz and extending the event’s reach far beyond the store. This activation not only celebrated the product launch but also reinforced Nike’s reputation for innovation.
The success of Glamdroid® at Nike Town highlights the potential of immersive technologies in modern marketing. Noonah’s Glamdroid® is setting the standard for interactive brand experiences, where every moment can be captured, shared, and celebrated in real-time.
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