Glamdroid® for Product Launch Events | Nike Town
To mark the launch of Nike’s latest Airmax shoe, we installed Glamdroid® at Nike Town London – turning the in-store activation into a sleek, high-energy content experience.
Guests and influencers were invited to step in front of the robotic camera arm and show off their style. Within seconds, they received cinematic, slow-motion videos designed for instant sharing – aligning perfectly with Nike’s campaign to drive buzz and visibility for the new Airmax.
Nike Town London hosted a unique Airmax launch event featuring Glamdroid®
The Brief
- Celebrate the launch of the latest Airmax release
- Create an interactive and memorable in-store experience
- Encourage user-generated content to amplify the campaign online
- Align with Nike’s brand focus on innovation, fashion, and energy
Our Approach
We deployed Glamdroid®, the UK’s leading Glambot camera system, to deliver social-ready content on the spot.
Guests were captured in slow motion as they showed off their new trainers – with the robotic arm filming smooth, cinematic shots from dynamic angles. Our on-site team kept the energy high, guiding users through the process to make sure every video looked great and was aligned with Nike’s brand aesthetic.
Each video was:
- Shot in high-definition with a branded campaign end-screen
- Delivered instantly for guests to download and share
- Optimised for TikTok, Instagram Reels, and other social platforms
Why Use Glamdroid® at Product Launches?
- Turns footfall into real-time UGC
- Adds energy, interaction, and spectacle to retail activations
- Encourages instant sharing and organic brand reach
- Delivers consistent, on-brand video content without editing delays
At Nike Town London, Glamdroid® helped create a fast-moving content loop – where guests became content creators, and the new Airmax was seen in action by thousands more online.
Want to drive shareable content and energy at your next launch?
Talk to us about bringing Glamdroid® to your next event.
