Interactive Video Experience for Sports Events | MLB All Star Conference

Hankook wanted to connect with baseball fans through immersive tech that would increase footfall, encourage content sharing, and create a memorable presence at the MLB All-Star Conference.

Noonah worked closely with the lead creative agency to integrate two branded experiences that would capture attention and encourage participation. The result was a seamless pairing of digital creativity and physical presence, built around fan interaction.

We installed a custom selfie mirror booth and a digital photo mosaic wall, both fully themed to the MLB All-Star event. Guests were invited to join the fun and create something worth sharing.

Guests stepped up to our interactive mirror booth and were transformed into baseball stars using a custom AR filter. After choosing a virtual baseball cap and face paint, fans could pose and swing like they were stepping up to the plate.

The mirror captured their swing as a short branded video, which guests could download instantly via QR code or have emailed to them.

The booth was designed to be intuitive and mostly self-serve, with Noonah staff on hand to assist if needed. The filter design and UI matched the MLB All-Star theme, giving each video a bold, event-specific look.

Alongside the booth, fans contributed to a growing Hankook-branded photo mosaic wall. Each photo taken was printed as a sticker and added to a larger mosaic mural – designed to reveal a Hankook branded scene as the event unfolded.

Guests could also upload their own images from around the event to contribute. Each tile helped build the bigger picture, with the mosaic acting as both a visual centrepiece and a live record of fan participation.