HP @ The AI Summit London
At The AI Summit London, we helped HP stand out as a headline partner by designing and implementing a dynamic, interactive trade show stand. Our innovative experiences transformed the HP space into an interactive playground, showcasing cutting-edge technology and immersive activities.
The focus was on HP’s new product, Z by HP AI Studio, a platform that connects people, data, tools, and compute to accelerate AI and data science model development. With this in mind, we created experiences that both educated and engaged visitors.
Promoting the launch of Z by HP AI Studio at the AI Summit, we used experiences to educate and engage audiences.
Noonah transforms the HP stand into an interactive playground.
One of the standout features we developed was a QR Scavenger Hunt, which turned the HP stand into an exciting exploration. We strategically placed QR codes around the space, inviting attendees to scan and participate. This activity encouraged visitors to explore every aspect of the HP exhibit while engaging more deeply with the brand’s offerings. Those who completed the hunt were rewarded with exclusive prizes, adding an extra layer of excitement and energy throughout the event.
One of the highlights at the HP stand was our Glamdroid®, a state-of-the-art camera that captured high-quality videos of visitors. Attendees could instantly download their videos and share them on social media using our Share Station+ by simply scanning a QR code. It made sharing the experience quick and easy.
Another key feature was our Prize Vault, cleverly integrated into the tradeshow wall. Visitors could enter a giveaway by receiving a pin code via touchscreen, and entering the code revealed whether they’d won a prize.
We also introduced a Personalisation Station, where attendees could create AI-generated designs printed on tote bags featuring HP’s branding. These unique, reusable bags not only served as practical souvenirs but also turned visitors into walking advertisements, aligning with our sustainable approach.
By combining these interactive experiences, we helped make HP’s presence at the tradeshow their most successful yet. The engaging activities drew in attendees and left them with memorable, shareable experiences that kept HP top of mind long after the event.
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