The North Face Climb Fest
The North Face partnered with Noonah’s Live Event Printing to deliver personalised merchandise at the UK’s first deep-water solo climbing competition – The North Face Climb Fest.
The objective here was transforming a spectator sport into an immersive and engaging brand experience, allowing the climbing community to congregate and celebrate their passion within a vibrant North Face branded environment.
Discover Noonah’s personalised merch experiences at the UK’s first deep-water solo climbing event, The North Face Climb Fest.
Live Event Printing Powered by MerchLab: Fast, Custom Merch for High-Traffic Events
At the festival’s centre was a huge 16-metre bouldering wall, where professional climbers from around the world raced to the top, thrilling crowds, creating an immense spectacle.
Surrounding this centrepiece was The North Face merch dome. Here, festival-goers who purchased hats, T-shirts, hoodies, or tote bags could personalise their items instantly, thanks to Noonah’s Live Event Printing.
In this particular set-up, our live event printing was powered by MerchLab, our advanced merchandise personalisation software, specifically designed for high-traffic events. This allowed us to rapidly produce customised merchandise while providing attendees with an engaging, interactive design experience.
This collaboration boosted the value of The North Face’s merchandise, whilst also transforming each purchase into a high-quality, treasured keepsake commemorating this landmark event in UK climbing history.
The event attracted significant attention from climbers and climbing royalty alike, with over 20,000 attendees, ensuring it will be remembered as a historic moment for the UK climbing community.
If Noonah’s Live Event Printing sounds like the perfect fit for your next event, get in touch!
Inspired by our North Face Climb Fest project? Elevate your upcoming event with Live Event Printing.
