Hero Booth
Introducing Hero Booth, the ultimate photo opportunity. Hero Booth uses augmented reality to place your guests alongside celebrities, pop stars, sports personalities and even cartoon characters!
Hero Booth has captured thousands of pictures of fans alongside their (virtual) heroes, including Harry Kane, Sir Mo Farah and even Maurice, a cartoon cat!
Perfect for brands, activations and events that centre around a personality, sporting team or even a brand mascot, Hero Booth is ideal for Film Launches, Sporting Events, Music Festivals and Conferences and has featured at Wembley Stadium, The Goodwood Festival Of Speed, and The London Marathon to name a few.
Hero Booth Projects
Get a Selfie with your Hero!
Kids get excited about upcoming movie release
Hero Booth – Step By Step
Step 1: Welcome Screen & Data Capture
The welcome screen of Hero Booth uses choreographed footage of your hero’s beckoning guests over to take part and have a selfie.
The user then submits their name and email address, along with any other data or insights that you would like to collect as part of your campaign.
Step 2: The Celebrity Selfie
Depending on your campaign, you can offer your guests a choice of hero for their selfie.
At the London Marathon, guests could choose from David Weir, Paula Radcliffe, or Mo Farah. For our WSL Hero Booth, participants could take selfies with various football stars.
The chosen hero then guides your guest through the selfie process, prompting them to pose for the camera and counting down to the shot. Afterward, the hero shows the user the photo to ensure they’re happy before proceeding to the next stage.
Step 3: Printing & Social Sharing
Hero Booth adds a branded overlay to the picture before sending the final selfie to your guest’s inbox.
If you’d like to offer a printed version, then our team can print the selfie out to high-quality photo paper or even transfer the image to a tote bag or t-shirt. If you want to supercharge your event’s social footprint, combine Hero Booth with our ShareStation+ platform. This will allow your guests to share directly on social media from their phones by scanning a simple QR code.
Think Hero Booth could be good for your activation?
Our team is ready to provide you with all the information you need. Give us a call for a solution and quote tailored to your requirements.
Hero Booth In Action
Frequently Asked Questions
Hero BoothQuick answers to questions you may have. Can’t find what you’re looking for? Request full documentation for Hero Booth here.
What is Hero Booth?
Hero Booth is an augmented reality (AR) photo booth that allows guests to take selfies with virtual versions of celebrities, sports stars, pop icons, and cartoon characters.
How does Hero Booth work?
Hero Booth uses AR technology to superimpose virtual heroes into photos with guests. The process involves a welcome screen, data capture, the selfie process guided by the virtual hero, and options for printing and social sharing.
What kind of events is Hero Booth suitable for?
Hero Booth is perfect for film launches, sporting events, music festivals, conferences, and any event that centers around a personality, sporting team, or brand mascot.
How are the photos shared with guests?
Hero Booth adds a branded overlay to the photos and sends the final selfie to the guest’s inbox. Guests can also print the photos on high-quality photo paper, tote bags, or t-shirts. For social media sharing, guests can use ShareStation+ to share directly from their phones by scanning a QR code.
How is data captured during the Hero Booth experience?
Guests submit their name, email address, and any other data or insights required as part of your campaign during the welcome screen stage.
What is the process of creating a virtual hero for Hero Booth?
Creating a virtual hero involves a green screen video shoot where our team captures choreographed gestures and movements of the hero. These are then integrated into the user experience to guide guests through the selfie process.
Can Hero Booth capture video as well as photos?
Yes, Hero Booth can capture both photos and TikTok-optimised videos, which are then sent directly to the user’s mobile phone for easy sharing.
How can I get more information or book Hero Booth for my event?
Our team is ready to provide you with all the information you need. Call us at +44 (0) 1246 918 153 or send a message to the team for a solution and quote tailored to your requirements.
We don’t share your data with anyone Privacy Policy
How we digitise the heroes
Green Screen Video
The process of digitising heroes for our Hero Booth begins with a green screen video shoot.
Our team captures carefully choreographed gestures and movements, integrating them into a branded user experience. This creates a seamless selfie sequence where the celebrity grabs people’s attention, invites them to participate, and guides them step-by-step through capturing and sharing their celebrity selfie.
