Mailchimp’s ‘Email is Dead’ Exhibition @ The Design Museum
We collaborated with Event Concept to create a fully customised interactive experience for Intuit MailChimp’s ‘Email is Dead’ campaign.
Hosted at London’s Design Museum, this immersive exhibition blended industry-leading technology, creativity, and nostalgia to examine the omnipresence of email and its ongoing impact on society.
The interactive ‘Email is Dead’ exhibition sparked conversations about the future of communication.
Noonah is revolutionising the interactive exhibition landscape with its cloud-based solutions.
As society questions the relevance of email amidst emerging communication channels, Intuit MailChimp took on the challenge of not just defending email but celebrating its cultural significance.
The objective was to create an engaging experience that sparked conversations about the past, present, and future of communication using Noonah’s interactive expertise.
Noonah’s cloud-based computing capabilities enabled real-time data collection, analytics, and personalised experiences, ensuring smooth and responsive visitor interactions. These cloud based capabilities allowed us to create fully customised engagement opportunities to the Email is Dead experience:
Email Time Capsule
Visitors stepped into the future with the ‘Email Time Capsule,’ an interactive feature that allowed guests to send messages to their future selves. By scanning a QR code, visitors accessed a web app to write emails, which they received one year later. This element captured anticipation, bridging past and future to create a unique, personalised memory.
Email Personality Quiz
Noonah’s engaging ‘Email Personality Quiz’ revealed visitors’ unique email personas through a playful interactive experience. Users answered a series of questions to discover their amusing email archetypes. From ‘a cat who walked across a keyboard’ to ‘Emailus Cromagnus’, this personality quiz leveraged data-driven algorithms and intuitive design to provide a fun, self-discovery activity to encourage guest participation.
Smart Mirror Photo Booth
Enhancing the ‘Email is Dead’ experience further, our custom integrated Smart Mirror Photo Booth transported visitors to whimsical and surreal locations. The booth instantly generated shareable digital content that guests could immediately post on social media, alongside printing ‘wish-you-were-here’ postcards. These tangible souvenirs expanded the exhibition’s impact beyond the museum, creating lasting memories.
8,828 Photo Booth Outputs
6,522 Personality Quiz Submissions
1,376 Time Capsule Emails
The results were remarkable, with thousands of interactions recorded: 8,828 visitors took photos in the booth, 6,522 participated in the personality quiz, and 1,376 sent future emails via the time capsule.
Ultimately, ‘Email is Dead’ captivated visitors and sparked meaningful conversations about communication’s future. Noonah’s innovative customised interactive technology set a new standard in experiential exhibitions, leaving attendees inspired and generating widespread positive media attention.
Fancy a custom job of your own?
We have a comprehensive suite of tech to fit your event engagement needs. If you feel like something customised would better suit your event objectives, talk to the team!
