Nike Well Festival
Wellness has increasingly become a priority across the UK. Recognising this growing need, Nike launched the Nike Well Collective, bringing together wellness experts, trainers, coaches, and communities to promote holistic fitness.
As part of this initiative, Nike hosted the Nike Well Festival at London’s Woolwich Works, celebrating movement, mindfulness, and sound. To enhance the attendee experience, event agency 160over90 partnered with Noonah’s Live Event Printing, offering personalised merchandise to drive footfall, boost engagement, and provide meaningful mementoes of the event.
Drive footfall, boost engagement, and provide meaningful personalised merch with Live Event Printing
Through Live Event Printing, brands forge deeper connections with their audiences, leaving impressions that resonate beyond the event itself.
Aligning perfectly with the wellness theme, personalised Nike bottles were chosen as the event’s signature merchandise. Throughout the day, we personalised approximately 2,000 bottles with attendees’ names. These bespoke items not only served as practical essentials, helping attendees stay hydrated, but also offered high-quality and lasting utility. Attendees are likely to keep the bottles for years, significantly extending the impact of branded merchandise.
The success of the Nike Well Festival, enhanced by the Live Event Printing experience, highlights the powerful role customisation plays in elevating live events. By transforming everyday products into personalised keepsakes, brands can forge deeper connections with their audiences, leaving impressions that resonate far beyond the event itself.
Ultimately, the Nike Well Festival celebrated not only wellness but also demonstrated the immense potential of personalised experiences to shape brand perceptions and drive consumer engagement. In today’s competitive landscape, incorporating customised merchandise and personalisation into events is increasingly a strategic imperative – empowering brands to stand out, connect authentically, and inspire lasting loyalty.
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