McDonald’s Ultimate Festival Experience
Following three years of successful McFlurry festival campaigns, Fuse briefed us to produce a cutting-edge, immersive, content-generating McDonald’s experience across six music festivals.
Central to this campaign was McNuggets, and we are working with Fuse to create the most immersive McDonald’s festival experience. The experience needed to be show-stopping, getting a 16-24-year-old Instagram-savvy, festival-loving audience to share the content on social.
Noonah created the most immersive McDonald’s festival experience.
Augmented Reality systems and a 360 Photo Booth hidden inside a giant McNuggets Box.
Our concept included Augmented Reality systems and a 360 Photo Booth hidden inside a giant McNuggets Box, creating an immersive environment that would catch people’s attention.
As guests enter the box, they weave through a maze of giant McNuggets to view themselves on our Augmented Reality screens with McNuggets heads and McNugget-laden giant tongues. Festival-goers could download the AR filters to their own devices to create further content to share during and after the festivals – a perfect channel to reach the target audience.
Once festival goers reach the end of the immersive queue, they enter the upside-down McNuggets room.
Fans pick up a giant McNugget and reach up to the Dip Tub on the ceiling as our 360 Photo Booth records them. The result is a video instantly processed with branding auto-spliced and sent to a sharing station. Fans can view the video of themselves falling into a McNugget dipping sauce and immediately share it on social media.
From 16,368 videos, this produced an incredible 104,550 impressions. Imagine that across the whole of the UK festival scene, there would be incredible numbers. So, if you’re looking at ways to engage audiences during your festival marketing activations, talk to our friendly team of experts (whether you want some creative inspiration or even to bounce some ideas around).
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