McDonald’s Ultimate Festival Experience
Following three successful years delivering McFlurry festival campaigns, Fuse partnered with Noonah to create an immersive, content-generating experience for McDonald’s at six major UK music festivals.
The campaign centred around McNuggets. The objective: to spark festival-loving, Instagram-savvy 16-24 year olds to share engaging, branded, user-generated content (UGC) across their social media channels.
Noonah created the most immersive McDonald’s festival experience.
Augmented Reality systems and a 360 Photo Booth hidden inside a giant McNuggets Box.
The activation featured Augmented Reality (AR) photo and video technology alongside a 360 Photo Booth, all concealed within a giant McNuggets Box, creating an unignorable structure – perfect for driving footfall.
Guests began their experience by entering the oversized McNuggets Box, navigating through a playful maze filled with giant McNuggets. During this journey, guests could view themselves on interactive AR screens featuring fun visuals such as McNuggets heads and exaggerated McNugget-laden tongues.
Festival-goers had the option to download these AR filters directly onto their own devices, allowing them to generate and share additional content both during and after the event – effectively engaging the targeted audience.
The activation generated 16,368 videos, resulting in 104,550 impressions for McDonald’s.
At the end of this immersive journey, festival-goers entered the upside-down McNuggets room. Here, participants grabbed giant McNuggets and reached upwards towards a Dip Tub positioned on the ceiling, all captured by the 360 Photo Booth. These moments were instantly transformed into branded, shareable videos depicting festival-goers humorously “falling” into McNugget dipping sauce.
The videos were instantly processed and made sharable using our Share Station+ technology, allowing fans to view and share their experiences on social media.
In total, the activation generated 16,368 videos, resulting in 104,550 impressions for McDonald’s. If you’re looking to engage your audience and enhance your brand’s online visibility, talk to our friendly team of experts today – we’re here for creative inspiration or even just to bounce some ideas around.
